Ask the Readers: Who Are You Writing For?

Here’s a topic I’ve been wondering about for a while now. If you write a blog, like most of you do, who are you writing for?

When I first started What Runs Lori (at the time, Run Lori Run), I wrote for an online journal of the trials and tribulations of my first marathon. I also wrote to post healthy recipes for recovery and real-food nutritional supplements to fuel my runs. This was mainly for myself and for my Team in Training teammates to read and gain information from.

Then I started reading other food blogs.

I was hooked.


Pure2Raw and Making Food and Other Stuff were two healthy living blogs that sparked my interest in this community of food blogging. From there I started reading more and more and writing more and more. Each time I posted something it was like a journal entry, sharing with whomever was out there my meals of the day, my miles of running logged, and my thoughts of the days prior.

Then you commented.

Well, maybe not you, but people commented. Getting just one comment from a “reader” was the most overwhelmingly wonderful feeling of connection. I felt alive! I felt like through all the typing, someone, anyone out there, was reading.

Each blog goes through many phases, topics and feels before coming to what really suits them as a person, a blog writer. Maybe you started writing about food and everything you ate yesterday but then you realized that you really like posting information about one topic: Baking. (or fitness, or story-writing, etc.)

It takes time to develop a writing style or even YOUR style. But that’s part of the fun of blogging. YOU get to chose. YOU get to experiment.

I write for you. I write because I love the feeling of connecting with other people through food and fitness, and really, just similar interests. I love that you comment and give me feedback on things. I enjoy making delicious, and sometimes odd, foods and I’m really enjoying taking pictures of them (something I used to feel so weird about). So, plain and simple, I write to hopefully inspire your way through a kitchen. 🙂

That leaves us to you. Ask the Reader: Who are you writing for? Who is your audience? Are you writing for yourself, just to get your thoughts out there? Are you writing for me, for the computer next to you in the coffee shop, for the reader? Are you writing to change the world one baked cookie at a time? Are you writing to inspire? To encourage? To get ’em fit?

Whatever your reason for writing out into the unknown land of the World Wide Web, who are you writing for?

If you don’t have a blog, what attracts you as a reader?